Strategic marketing is essential for start-ups wanting to gain grip and drive growth. If you're a founder battling to attract attention to your product or company, it's time to shift your focus from item growth to advertising and marketing technique. With the appropriate strategy, you can efficiently reach and engage your target audience, inevitabl… Read More


By understanding and catering to the needs of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the chances of winning a sale. In today's busy company world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win portions. B2B marketing has the special obstacle of ofte… Read More


In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B online marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts with … Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, as well as various other truths regarding modern-day B2B advertising. We discuss just how the buying journey is currently totally fragmented and the manner in which community structure can assist marketing professionals retake … Read More